Exploring the Moderating Role of Artificial Intelligence on Organizational Citizenship Behavior and Employee Performance in SMEs

The intention of this study is to explore the moderating impact of artificial intelligence in the relationship between organizational citizenship behavior and the performance of the employee. Organizational citizenship behavior, which covers voluntary employee actions that contribute to organizational effectiveness, is increasingly pertinent from a modern workplace perspective. As organizations assimilate AI technologies, understanding how the said technologies have impacts on employee performance becomes crucial. This study also examines the way AI enhances or weakens the effects of OCB on employee performance of small and medium-sized enterprises. The research sample in this study is 243 culinary small and medium-sized enterprises from Makassar, Indonesia. The findings of the study eventually suggest that AI not only supports employees in their roles but also shapes their willingness to engage in OCB, ultimately impacting overall performance outcomes. This study also discusses the implications for management practices and future research guidelines, emphasizing the importance of leveraging AI to foster a productive work environment.